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Smiles, Samuel, 1812-1904

"A Publisher and His Friends Memoir and Correspondence of John Murray; with an Account of the Origin and Progress of the House, 1768-1843"

But this you know to be a leading feature in the talents of
Mr. Jeffrey and his friends; and that, without the most happy choice of
subjects, as well as the ability to treat them well--catching the
"manners living as they rise"--the _Edinburgh Review_ could not have
attained the success it has done; and no other Review, however
preponderating in solid merit, will obtain sufficient attention without
them. Entering the field too, as we shall do, against an army commanded
by the most skilful generals, it will not do for us to leave any of our
best officers behind as a reserve, for they would be of no use if we
were defeated at first. We must enter with our most able commanders at
once, and we shall then acquire confidence, if not reputation, and
increase in numbers as we proceed.
Our first number must contain the most valuable and striking information
in politics, and the most interesting articles of general literature and
science, written by our most able friends. If our plan appears to be so
advantageous to the ministers whose measures, to a certain extent, we
intend to justify, to support, to recommend and assist, that they have
promised their support; when might that support be so advantageously
given, either for their own interests or ours, as at the commencement,
when we are most weak, and have the most arduous onset to make, and when
we do and must stand most in need of help? If our first number be not
written with the greatest ability, upon the most interesting topics, it
will not excite public attention.


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